Direct Mail Service
Discover our unique direct mail services & let us help your business drive new leads today!
In a world of digital advertisements, direct mail marketing continues to prove its effectiveness. According to a study, direct mail marketing has a higher median return on investment of 29% compared to paid searches (23%) and online displays (16%). Statistics show that advertisers spent $38.5 billion in direct mail advertisements last year, making this method the largest expenditure for U.S. local advertising. If you aren't marketing with direct mail, it is very likely your competitors are already doing so.
The Addressers is a full service mailing company where we perform all our direct mail advertising services in-house with state-of-the-art equipment. With our direct mail capabilities, we can lower your average cost of any direct mailing service and handle your entire mailing campaign for only a few cents each! We offer the best direct mail marketing services at the lowest direct mail postage prices!
Is direct mail right for your business?
Get a FREE Quote today and Get Ahead of the Competition!
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you:
Direct mail is not for every business! However, if it is, direct mail provides a lucrative opportunity to drive new leads, boost average response rates, and elevate your business! Here are several factors to consider:
Targeting Niche Audiences
Reach specific prospects who are most likely to purchase your products and services. If your business does not look for a particular audience, better results could be achieved through other channels such as online marketing.
Costs
The typical cost of mailing 5,000 pieces can range from $1,500 to $3,000 depending on the type of mailer. This direct mail cost includes the postage price per mail piece which can range from $0.16 to $0.29 each depending on the type of mailer, i.e. non-profit postage rates have lower postage rates. If you sell small-ticket goods and services, it is often a challenge to justify the costs of direct mail marketing.marketing.
Availability of Mailing Lists
The ideal situation for direct mail advertising is having a large existing base of customers who are highly responsive to interactions. This situation produces a free mailing list!
If you do not have an existing customer list, the Addressers can produce a customizable targeted mailing list that targets your prospects for almost every industry. We offer attorney lists, business lists, consumer lists, modeled credit score lists, contractor lists, and more with demographic and geographic segmentation capabilities.
Building Brand Awareness
Direct mail is an excellent marketing tool to build brand awareness and to educate your community about your services and products. We offer brand building solutions such as Every Door Direct Mail, Saturation Mailing, and more!
Type of Services and Products
Direct mail is not free. Ideally, your business sells big tickets and high priced items in order to produce a convincing ROI. Because response rates for direct mail average around 4.9%, it is very difficult to determine the effectiveness of direct mail by just sending a hundred postcards. A direct mail budget should average around $2,000 to $5,000 in order to generate a direct mail test and to plan out a successful mailing campaign.
Businesses that sell small tickets or low-priced items and services can still actively send out direct mail campaigns to generate awareness and establish lifelong, repeat customers. Lifetime customers are valuable for any business.
See Our Inserting Machine in Action!
Return On Investments (ROI)
ROI is important to consider when justifying whether or not direct mail advertising works for your business. By setting an acceptable ROI, you can analyze the effectiveness of a prior direct mail campaign. You should not continue to spend on direct mail advertising without receiving some returns on your mailings. Even though you are not recovering initial investments right after your mailings, you will need to take into consideration the "life-time" value of new customers you may acquire. Learn more on ROI and Response Rates.
Direct Mail Marketing Solutions
Here are a few of the many direct mail solutions the Addressers offer:
Fulfillment Services
Here are a few of the many fulfillment & mailing solutions the Addressers offer:
Nesting, Collating, Kitting
UPS & Fed-Ex Shipping
Warehouse Storage
Data Processing
Distribution and Shipping
Industries We Serve
Targeted Mailing Lists
The foundation of every successful direct mail campaign is deeply dependent upon sending your message to the right audience. Get your direct mail message to the proper customers with the Addressers Mailing Lists.
Frequently Asked Questions About Direct Mail
How many should I mail?
It is difficult to gauge the effectiveness of a direct mailing when initial mailing sizes are too small. The Addressers recommend a minimum of 5000 pieces for the first test mailing (2500 pieces mailer may work on some cases). Also, when you mail to a small quantity, your unit costs are much higher than a larger quantity mailing. Printing, data work, and mailing preparation require some setup time, so when the quantity is too small, you end up paying a much higher cost per piece. For instance, the unit cost of a certain postcard mailing of 500 pieces is $0.85 each while the same postcard can be mailed at less than $0.38 when you mail 5000 pieces.
What is the estimated delivery time for my direct mail?
Here are published delivery time for different classes by USPS:
Express Mail - 1 to 2 days
Priority Mail - 1 to 3 days
First Class Mail - 1 to 3 days
Parcel Post - 2 to 9 days*
Bound Printed Mail - 2 to 9 days*
Media Mail - 2 to 9 days*
Standard Mail - 2 to 14 days*
* USPS Doesn't guarantee delivery time for these classes. However, our experience is that more than 98% of time mails are delivered within these dates. By using drop shipments, you can save delivery time and postage. Contact us more details.
Which day of the week is best to send out direct mail advertisements?
It depends on your marketing needs and the type of service you would like to use. Work backwards from the "at home" arrival date or when you’d like your direct mail to be delivered to recipients. Most direct mail will get better results if the mailer is received at home during mid-week (Tues/Wed/Thurs) because your prospects are often busy over the weekend, ignoring direct mail and letting them pile up. If you are mailing to local addresses via Marketing Mail, we can drop ship on Friday at either SCF or NDC location, and the mail will deliver in 2 to 4 days. Please note that drop shipment will not be possible for all mailers. We will advise you if it benefits your specific mailing.
How do I design a direct mail postcard?
We have professional graphics designers who can assist you at a nominal fee. A typical postcard design will be at $75.
Addressers Customer Reviews
California State Oriental Medical Association, Kim Neumann
Fantastic team to work with. I received my letter today from a big client mailing (invoice, newsletter, press release with double-sided color printing) and was very impressed with the quality. They used excellent paper stock which amounted to a crisp and professional presentation. Quick turnaround, too. Will definitely use Addressers again.
Stratton International Real Estate, George
Addressers are a great team to handle your direct mailing needs. They’re always very quick to provide quotes, updates and answer any questions I may have. Thank you Addressers for all your help, I look forward to doing more business with you!
Coldwell Banker, Steven Spreafico
Working with Ellie, was such a great experience! she was fast, professional, and very helpful! They printed me the most gorgeous flyers and the colors were bright & beautiful! The postcard was mailed out fast! Most of all Ellie, was really fun to work with and I will definitely use her again! Ken the owner is also fabulous and so nice!
The Climate Action Reserve, Sana Badalian
Working with Sameh, was such a great experience! He was fast, professional, and very helpful! The postcard was mailed out fast!This is the second year we use the Addressers service and will consider working with them next year as well for mailing out The Climate Action Reserve Annual conference postcards.
5 Mile Media, Nathaniel Bradley
Addressers has been great for our agency. Sydney, Lucy and the rest of the team have juggled multiple projects for us flawlessly and always with a great attitude. Thanks guys!