Variable Data Printing
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Capture the attention of each recipient through personalizing your direct mail campaign with our Variable Data Printing technology!
Variable Data Printing, also known as variable imaging (VI) or variable information printing (VIP), is a data-driven method of digital printing that uses software to personalize and customize each printed piece. Customizations include different names, text, graphics, special offers, images and more from one piece to the next! Variable Data Printing can be applied on postcards, posters, envelopes, newsletters, catalogs, brochures, letters, and any desired direct mail piece.
Furthermore, studies have shown that personalizing pieces for your recipients will elevate your response rates in direct mail marketing campaigns. For instance, variable data personalization has demonstrated a 300% increase in response rates, as non-personalized mailers will average a response rate of 2% and personalized pieces will average a response rate of 6%. Variable Data Printing is one of the few cost-efficient and time-saving methods to connect with your customers on a more personalized and one-to-one level.
Check out our variable data printing examples.
Benefits of Variable Data Printing
Captures the attention of the recipient through personalization of names, special offers, images, and more!
Boosts response rates, ROI, and open rates by evoking an emotional response and providing a reason to check out your direct mail advertisement.
Endless customization! Includes variable/changing names, text, graphics, special offers, images and more
Stands out in a cluttered mailbox, avoids being perceived as junk mail and tossed in the trash
Lowers your cost by being more targeted! No longer send mailings to random individuals who are not interested in your products/services.
Saves you time! Variable Data Printing technology allows thousands of variable pieces to be printed instantly.
Variable Data Printing sample
A dealership sent out direct mailers to past customers, including “Joe”, with an offer for newer models, different vehicles, or buyback deals! Within the direct mail campaign, the dealership addresses the prospect by name, address, and the name of the vehicle they previously purchased. Each direct mailer in this project had a different deal for each individual to make the exact offer the prospect would like to receive.
Click here to check out more variable data printing examples.
Addressers Advantage in Variable data printing services
Our in-house and state-of-the-art printing and pressure sealing equipment allows us to guarantee:
Lowest rates and highest quality of any competitors. Give us a better price and we’ll match it.
Full Turnkey Service
Next Day Turnaround Capability
Work with our team of professional designers to create standard or customizable designs. Check out our graphic design services.
We offer variable data letters, variable data envelopes, variable data postcards, variable data brochures, and more!
Take advantage of our up-to-date and accurate targeted mailing lists to get your message to the right recipients.
I.e. create the perfect targeted mailing lists by choosing recipients by demographics, income, who recently purchased a car/home, and more!
Complete Mailing Service: The Addressers is the best full-service mailing company that can save you time and money by having all our services in-house including printing, pressure sealing, packaging, folding, and mailing.
Don’t take our word for it. Click here to read our 5-star Google reviews!
Variable Data Printing Services FAQ’s
What is variable data printing?
Variable data printing, also known as variable information printing, is the process of taking a customer’s data and applying this data to each direct mail piece that is printed. For instance, address recipients by their name and address along with images of their home and coupons specific to them. The power of variable data marketing is no two mailing pieces are the same. VDP is the best way to personalize and create a one-on-one marketing connection through direct mail. Variable data printing technology can be applied to postcards, brochures, letters, envelopes and any direct mail piece.
What are the benefits of variable data printing technology?
Variable data printing technology allows your business to speak more personally to your customers and prospects, to test different designs, and to ultimately save time and money on future direct mail campaigns.
What type of businesses can benefit from variable data printing services?
With over 40 years of experience with direct mail and variable data services, the Addressers has worked with basically every industry looking to improve responses on their direct mail marketing campaigns. From dentists, nonprofit organizations, mortgage brokers, real estate investors, insurance companies, restaurants, and more, any industry can take advantage of our variable data printing services.
What is the process of creating a variable data mailing campaign?
Send the Addressers your prospect data and whatever information you’d like to include in your direct mail campaign. Our team will seamlessly merge, presort, and cleanse the data for you to input it into our variable data program. Our in-house variable data printing capabilities will have your mailers out the next-day.
How can VDP services be used to improve a postcard marketing campaign?
Variable Data technology can improve any postcard campaign by adding personalized messages, addressing recipients by name, including a special coupon, thanking customers for purchasing a specific product and service, changing images based on demographics of your prospects, adding QR codes, adding Google street view images of your prospect’s home, and more.
How much does a variable data print and mail campaign cost?
The cost of your variable data printing and mailing campaign depends on many different factors including the quantity printed and mailed, the type of mailing piece, data processing needs, and more. Contact us today to get a free quote and an exact pricing on your campaign. Give us a call at (800) 961-4877 or click the button below.
Check out our Handwritten Variable Postcards
And we specialize in far more than just Variable Data Printing!
Check out our pen addressing machine in action!
The Addressers is one of the best full-service marketing and mailing companies with over 40 years of experience. We are one of the leading providers for mailing in the nation. Our team of professionals can flawlessly handle your entire direct mail campaign from start to finish.
Check out our other print & mail services:
Contact our marketing experts if you have any questions about variable data printing and mailing or if you need any assistance with marketing your business/organization.
Call (800) 961-4877 or click here to email us.
Addressers Customer Reviews
Borrego Community Health Foundation, Andrea Garavito
The Addressers are very professional, timely, and assisted in completing a printing and mass mailing project quickly and efficiently. 100% recommended. Thank you very much The Addressers for the smooth business. Andrea Garavito Borrego Community Health Foundation.
Bear Down Brands, Jaimie
I've worked with The Addressers on several of our mailing campaigns and they always go above and beyond to deliver quality service and results. These days you rarely find a vendor who will look out for your business' best interest but The Addressers truly care about the outcome and accuracy. They provide consistent A+ service and communication each and every time.
Dennis Bolton Enterprises, Max Guerrero
I’ve worked with Addressers for many years, their turnaround time is the best! Lucy is the account manager that handles my jobs and let me tell you, she does an excellent job. responds to your questions with concise answers, I can always count on her to get my job done flawlessly through all stages of production, from start to finish.
JNK Services, Jave Tripp
We have been using Addressers for 2-3 years now and they never disappoint. They are very professional and always respond to our needs in a timely manner. Our jobs get mailed as requested. I will always recommend them to others that need mailing services!
Mike Ascione, Integrity Property Group
If you want great service on your mailers at a great price, you can not go wrong with Addressers.
Colornet Press, Rich Yassamy
Great mailing house with lots of capabilities, knowledgeable and helpful staff with flexible and can do attitude.
Los Angeles Art Show
We have been working with the Addressers for many years and they have always gone above and beyond to work with us to achieve successful direct mail campaigns. They are easy to work with and have very efficient turnaround. The staff is always pleasant and courteous. We highly recommend The Addressers for any of your mailing needs!