Restaurant Direct Mail Services
Drive New Customers To Your Restaurant Today With Our Proven Direct Mail Solutions!
Our experts at the Addressers have had the privilege of serving local and nationwide clients of the restaurant industry for over 40 years. Our market knowledge and experience allows us to offer the lowest costs and the most unique restaurant direct mail solutions. From the initial design, mailing list customization, variable data printing, to the final send off, our team of experts can handle your entire restaurant marketing campaign seamlessly from start to finish.
Are you trying to bring new customers to your restaurant, introduce a new menu, offer a coupon, or welcome new movers to your neighborhood? The Addressers can help you reach these marketing goals and show you results! As one of the leading direct mail providers, our full turnkey services and amazing reputation are a few of the many reasons why restaurants and bars love to use our direct mail services.
Discover what separates us from the competition, and we’ll hopefully help you do the same. Click here to read our raving 5-star customer testimonials!
Get Ahead Of The Competition & Start Your Restaurant Mailer Today
Call (800) 961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you
Our Restaurant Mailing Strategy
Step 1: Define Your Goal
What is your Call-To-Action and goal behind this marketing campaign?
Goals includes: introducing a new menu, offering a coupon, welcoming new movers to the neighborhood, offering a birthday discount, and more.
Call-To-Actions include: viewing an online menu or in-person visit to a restaurant
Step 2: Target Audience
Use your own mailing list.
Targeted Mailing List: Customize a mailing list by segmenting a highly responsive audience that best mirrors current customers.
Every Door Direct Mail (EDDM) : Follows carrier routes and delivers to each address on this route, does not include a name or address.
Consumer Lists: Create a targeted mailing list based on segmenting consumers by demographics (such as age, presence of children, etc.), geography (city, area code, radius), and other segmentations.
New Mover List: Welcome new movers into your neighborhood by offering them a coupon for dinner, provide incentive for new movers to check out your restaurant.
Saturation Mailing/Residential List: A similar mailing strategy to EDDM. It follows a carrier route and delivers to each address on this route, and the direct mail includes a name and address. Includes average demographic information about this carrier route from average income, household composition, age, etc.
Step 3: Choose a mailing Format
Postcard Mailing: Greet recipients with a double-sided, personalized color postcard and an easily readable Call-To-Action and headline.
New Mover Mailer: Contact new movers with personalized postcards with “Hey David, welcome to the neighborhood” and introduce them to your pizzeria or steakhouse.
Scratch-Off Mailer: Reveal an exclusive offer, discount, raffle or gift card to your restaurant once the recipients physically scratch off the hidden messages. Get your audience emotionally and physically invested in the scratch-off postcard
Door Hanger Mailer: Stand out compared to your competitors with a restaurant door hanger advertisement. Spread the news and increase brand awareness throughout the neighborhood of your restaurant, new menu items, grand openings, and more!
Brochures: Put on display your delicious menu items with images and descripitions. Brochures are restaurant self-mailers that are excellent alternatives to postcard marketing and great for in-person handouts.
Menu Mailer: Showcase what you have to offer along with the prices. Incentivize your audience to come visit your restaurant with coupons and deals attached the menu. Menus can be used in the forms of direct mail menus, takeout menus, catering menus, and in-restaurant menus.
Birthday Mailer: Congratulate recipients on their birthday with a gift card and coupon. Make them feel special to incentivize them to visit your restaurant for a meal.
Addressers Advantage In Restaurant Mailing Campaigns
Fast & Low Cost Solutions: Our in-house direct mail printing and mailing equipment & expertise in direct mail allows us to guarantee:
Lowest possible postage rate and highest quality of any competitors!
Next day turnaround capability!
Full-Turnkey Services: We pride ourselves on being able to handle your entire restaurant mailing campaign from designing, printing, and the final send off.
Unique Personalization Capabilities: We offer Variable Data Printing which allows our customers to have personalization down to each mailer. Personalization includes addressing recipients by name, changing the images, customized messages such as “Hey John, Come Have A Free Dessert”, and more!
Accurate Targeting Services: Take advantage of our accurate national mailing lists which are composed of multiple private and public databases!
Best Complete Mailing Service: The Addressers has provided the best mailing services for over 40 years with all capabilities in-house including printing, pressure sealing, packaging, folding, and mailing.
Don’t take our word for it. Click here to read our 5-star Google reviews!
Frequently Asked Questions About Restaurant Direct Mail
What is the current cost in postage?
As of January 2023, postage will cost you around $0.36 for standard class mail and $0.381 for first class mail. If we’re getting a list of residents for you based on a radius around your restaurant’ address or zip codes, we can get the postage as low as $0.213. Feel free to give us a call, and we’ll help you qualify for the lowest postage costs.
What type of mailer do you most commonly print & mail for restaurant direct marketing?
The majority of our restaurant clients send small or large postcards. We believe postcards are the perfect mailer for your next restaurant direct mail campaign. We offer various sizes from 4x6, 5x7, 5.5x8.5, 6x9, etc that gives you the room to add extra coupons or to have a simple message. Brochures, flyers & letters and envelopes are still a viable option, but there are additional costs to fold, tab, insert and mail them out.
How do you get a list of residents for the mailing?
We have the list capabilities of getting a list of nearby residents based on a zip code or radius around your restaurant’s address. Once we have this information, we can let you know the list quantity and discuss any further ways to narrow your audience. We recommend targeting residents through out lists to qualify for the lowest postage of $0.213 per piece.
Should I include an offer on our restaurant direct mail pieces?
Most definitely! We recommend adding any offer or special to incentivize a visit to your restaurant. This includes a free entrée, dessert, 10% off, $20 off, etc. You need to give them a reason to check out your restaurant and show off what you have to offer. Once they give you a chance, you can earn a lifetime customer, so it is worth it to give away these deals.
Do you offer design services for restaurant mailing campaigns?
Yes, we can help put together your artwork either from scratch or reformat the artwork to be accepted by the USPS. We charge a $150 fee for artwork created from scratch, or $75/hr for artwork that requires slight adjustments. Check out our postcard samples: https://www.theaddressers.com/postcard-examples
And we specialize in far more than just Restaurant Direct Mailing!
The Addressers is the leading full-service marketing & mailing company with over 40 years of experience. We are one of the leading providers for direct mail print and mailing services in the nation. Our team of professionals can handle your entire campaign from designing, printing, mailing services, fulfillment services, digital & offset printing, and mailing list targeting.
Check our unique offerings to boost your response rate:
Contact our marketing experts if you have questions about our restaurant direct mail services or if you need any assistance with marketing your business/organization.
Call (800) 961-4877 or click here to email us.
Addressers Customer Reviews
International Deli, Alex Kim
The Addressers and Kent helped us design beautiful menus that were mailed out to nearby neighborhoods and used inside our deli. They also helped us with a postcard marketing campaign that was absolutely flawless. I highly recommend using their direct mail services!!
Indo-European Food, Inc., Jack Boyajian
My company has been using The Addressers for a long time and they ALWAYS have been on top of the orders and quantities without mistakes. I will keep using them and refer them to anyone who needs a quality job for a great price.
Go Raw, Valerie Popelka
I used the Addressers for a mailing project, and they were great! Kent and his team are incredibly responsive and easy to work with, and they got everything done super quick. I would definitely use them again!
Jeff Kozek
I have used The Addressers for over 5 years now and they have done a professional, on-time and cost-effective job with my mailings, printing and fulfillment needs. I wouldn't think of going anywhere else. They are the best!