Nail Salon Direct Mail Services

Introduce your nail salon to neighborhoods around you with our direct mail marketing solutions!

Direct mail is one of the most effective solutions for beauty salon marketing because of its success in attracting clients at a low cost. Nail salon direct mail is perfect for both sending a friendly reminder to past clients and introducing your nail salon to prospects. There are many marketing strategies direct mail has to offer from sending a personalized postcard to nearby neighborhoods to mailing a brochure to households in a 5-mile radius from your nail salon.

Nail salon owners don’t have the luxury to spend valuable time and money marketing their nail salon. The Addressers has over 40 years of experience assisting hundreds of nail salons and beauty salons with their salon marketing needs. Our market knowledge in the salon industry and in-house capabilities allow our experts to handle your entire nail salon direct mail campaign at the lowest of costs. Let the experts expand your salon clientele today!

Addressers Advantage

• Our expertise and in-house nail salon graphic design, printing and mailing capabilities allows us to guarantee:

  • Lowest costs and highest of qualities compared to any direct mail service providers!

  • Full turnkey service for your entire nail salon direct mail campaign!

  • Next day turnaround capability!

• We offer unique direct mail add-ons to elevate your ordinary direct mail pieces with Pen Addressing, Hand Addressing and Post-It Note Mailer!

• Our Variable Data Printing technology allows our direct mail to have personalization down to each and every mailer. Address recipients by name, change the images, and add customizable messages such as “Hey Alexis, Come Visit Our Nail Salon!”

• Our reputation and testimonials speak for themselves, we get the job done efficiently and show results.

  • Don’t take our word for it. Click here to read our Google reviews!

• Complete Mailing Service: Addressers has provided the best beauty salon mailing services for over 40 years with all capabilities in-house including graphic design, printing, pressure sealing, packaging, folding, and mailing.

Our Nail Salon Direct Mail Marketing Strategy

Step 1: Define Your Goal

• What is your Call-To-Action and goal behind this nail salon marketing campaign?

  • Goals includes: introducing your nail salon to nearby households, offering a discount coupon, announcing a grand opening, etc

  • Call-To-Actions include: calls to schedule an appointment, in-person visits, etc

  • Check out our blog on Call-To-Action’s.

Step 2: target audience

• Every Door Direct Mail (EDDM): Follow carrier routes and deliver your direct mail to each address on this route, does not include a name or address.

• Consumer Lists: Create a targeted mailing list based on segmenting consumers by demographics (such as gender, presence of children, age, etc.), geography (city, area code, radius from your nail salon), and other segmentations.

  • Ex: Target women above the age of 20 who are 3 miles away from your beauty salon.

• Saturation Mailing/Residential List: A similar mailing strategy to EDDM. It follows a carrier route and delivers to each address on this route, and the direct mail includes a name and address. Includes average demographic information about this carrier route from average income, household composition, age, etc.

Step 3: Choose a Mailing Format

• Nail Salon Postcards: Greet prospects with a double-sided, personalized color postcard with images of your nail salon and an easily readable Call-To-Action and headline.

  • Check out our postcard examples.

  • Check out our graphic design services.

  • Check out our postcard and self-mailer templates.

• Nail Salon Scratch-Off Mailer: Reveal an exclusive offer, discount, raffle or gift card to your nail salon once the recipients physically scratch off the hidden messages. Get your audience emotionally and physically invested in the scratch-off postcard.

• Nail Salon Brochures: Put on display the nail services you offer along with exclusive prices. Great for more informative direct mail that can include more space for before and after images, special deals, and directions to your salon.

  • Check out our trifold brochure samples!

And we do far more than just Nail Salon Direct Mail Services!

The Addressers is one of the leading providers for printing & mailing in the nation. Our team of professionals can handle your entire campaign from designing, printing, mailing, mailing service, fulfillment service, digital & offset printing, and mailing list service.

Check our unique offerings to boost your response rate:

• Contractor Mailing Lists

• Hair Salon Mailing

• Attorney Mailing Lists

• Reverse Email Appending Services

• Reverse Phone Appending Services

• Nonprofit Mailing Services

  • Check out our nonprofit examples!

• Snap Pack Mailers

  • Check out our snap pack forms!

Contact our marketing experts if you have questions about our Nail Salon Marketing Strategies or if you need any assistance with marketing your business/organization. 

 Call (800) 961-4877 or click here to email us.