Guides
Check out the Addressers' Direct Mail Guides to help create more cost-effective and irresistible direct marketing campaigns.
For over 40 years, the Addressers has proudly served local and national businesses from almost every industry. Our market knowledge has led our experts to write direct mail guides in order to educate other businesses and organizations about direct mail. Direct mail is a cost-effective and efficient marketing strategy when executed correctly.
Check out a few of our guides in order to take your direct mail campaign to the next level:
Direct mail is quite tricky, especially if it’s your first ever campaign. One of the more common request and question we get is whether they should spend more money on higher quality paper/materials. In short, our answer is no!
Google My Business profiles can contribute to the success of any direct mail campaign. Make sure to establish your online presence today!
At the Addressers, our team has recently discovered the autopen direct mail piece. These autopen mailers are a great way for direct marketers to reinvent their marketing campaigns.
Saturation direct mail services, also known as zip code mailing, is an effective and very popular direct mail service to spread the word about your local business. Blanket entire neighborhoods with your postcard and build brand awareness today!
At the Addressers, we can take a list of addresses and output Google street view images of each home. We can place these images on the outside of the envelope, on the letter with a full-window envelope, postcard, snap pack, brochure, and on any mailer.
Direct mail is an effective marketing strategy for restaurants looking to expand their marketing efforts. With the reopening of the economy, direct mail marketing is a great way for established restaurants to reintroduce themselves with indoor dining and for new restaurants looking to improve their local awareness.
One of the most important components of a direct mail campaign is the target audience. Sending your marketing message to the right prospects improves your odds of a successful direct mail campaign.
At the Addressers, we adopt the latest real estate marketing trends and unique marketing strategies to help our clients stand out in an overflowing mailbox. This article breaks down 3 growing real estate marketing trends.
Any business, no matter how big or small and in any industry, can take full advantage of direct mail marketing. However, without the proper knowledge and experience with direct mail, there are many common mistakes made by businesses and organizations new to direct mail that may jeopardize the success of direct mail campaigns, wasting valuable time and money.
Getting your message to the right audience is the foundation for any successful direct mail campaign. Mailing lists contribute to the consistent effectiveness of direct mail campaigns. The two most common strategies for mailing lists are Targeted Mailing Lists and Propensity Mailing Lists. Let the Addressers help you determine which is best for your business!
Two of the most popular forms of direct mail marketing are postcards and letters. As the owner of a direct mail marketing business, I often get asked, “With of the two gets better responses and will help me grow my company faster?”
Here are different solutions in which you can ensure that your direct mail marketing campaign stands out from the rest, allowing you to successfully diversify your companies’ marketing strategy and grow your business.
COVID-19 is a crisis that no one was able to predict. Businesses of all sizes are hurting and have been forced to make adjustments. I hope to provide some guidance on how businesses can continue to survive in these unprecedented times through marketing.
Postcards are customizable, and it also provides the opportunity for any business or organization to “stand-out” in a mailbox and seize the attention of recipients.
Non-Profit Mailing is a proven marketing strategy that all non-profit organizations should take full advantage of! Read these tips to make your next non-profit mailing campaign a success!
Looking for a way to capture votes? Political direct mail postcards is a cost-effective and proven solution that should be taken advantage of in every political campaign.
Don’t let your next direct mailing go to waste! CTAs has always been an essential aspect of marketing because it leads potential customers towards your ultimate end goal. Create an effective CTA that minimizes risk and gives confidence to your receiving audience to take action.
Postcard mailing is a great solution for your next mailing campaign. Direct mail postcards are only effective if your postcards are designed and structured the right way! Read our tips for a successful postcard mailing campaign!
The Addressers is the premier letter mailing service provider with full turnkey services. From start to finish, our team of direct mail experts & top-of-the-line equipment can help you save time and money today.