Home Improvement Direct Mail Marketing

Target highly-responsive homeowners and drive more leads with our home improvement marketing services!

The Addressers take pride in helping hundreds of home improvement businesses increase their marketing success with our direct mail solutions. Whether you offer kitchen remodeling, HVAC services, or flooring and carpeting services, the success of the home renovation industry is dependent on marketing their services to nearby homeowners before their competitors.

The Addressers have over 40 years of experience providing end-to-end marketing solutions for home renovation businesses. Our expertise and in-house capabilities allows us to offer the best home improvement direct mail services based on your marketing budget and goals. Let the direct mail experts manage your marketing campaign so you focus on your clients.

Addressers Advantage

• The Addressers has successfully worked with hundreds of home renovation businesses. Our expertise allows us to guarantee:

  • Cheapest direct mailers compared to any competitors! Bring us a price quote and we’ll match it!

  • Full turnkey service with next day turnaround capability!

• Our experts can handle your entire home renovation marketing campaign from designing, printing to the final send off.

  • Check out our graphic design services!

  • Check out our postcard examples!

• We offer Variable Data Printing Technology to personalize each and every mailer. Address recipients by name, change the images, and add customizable message such as “Hey Alex, Let’s Renovate Your Kitchen Today!”

• Take advantage of our unique home improvement marketing solutions from pen addressing, hand addressing, post-it note mailer, google street view mailers, variable handwriting font & more! Get ahead of the competition by standing out in the mailbox with these add-ons.

• Complete Mailing Service: Addressers has provided the best home services mailing for over 40 years with all capabilities in-house including printing, pressure sealing, packaging, folding, and mailing.

  • Don’t take our word for it. Click here to read our Google reviews!

Our Home Improvement Marketing Strategy

Choose a target audience

• Consumer Mailing Lists: Customize a targeted mailing list to create a list of highly responsive households. Segment households by demographics (presence of children, annual income, age, etc), geography (city, area code, county), and other segmentations.

  • Ex: Target new homeowners with an annual income of $400,000 within a specific city.

• Every Door Direct Mail (EDDM): Follow carrier routes and deliver your cheap home renovation postcards to each address on this route. Build brand awareness and introduce yourself to surrounding neighborhoods. Every Door Direct Mailer does not include a name or address.

• Saturation Mailing/Residential List: A similar mailing strategy to EDDM. It follows a carrier route and delivers to each address on this route, and your home improvement direct mail piece will have a name and address. Also, includes average demographic information about this carrier route from average income, household composition, age, etc.

Choose A Mailing Format

• Home Improvement Postcards: Greet homeowners by name with a double-sided, personalized color postcard with images and details of your services. Offer special discounts and offers to homeowners to incentivize a phone call or visit to your website.

  • Check out our home improvement postcard examples.

  • Check out our graphic design services.

  • Check out our postcard and self-mailer templates.

• Home Improvement Scratch-Off Mailer: Reveal an exclusive offer and discount for your home renovation services once the homeowners physically scratch off the hidden messages. Get your audience emotionally and physically invested in the scratch-off postcard.

• Home Improvement Brochures: Put on display the contracting work you offer along with exclusive prices. Great for more informative direct mail pieces that can include more space for before and after images and special deals. Showcase the projects you’ve completed on a folded direct mailer

  • Check out our trifold brochure samples!
    

Home Improvement Businesses We Have Served

• Deck Building

• HVAC Services (Heat, Ventilation & Air Conditioning)

• Kitchen Remodeling

• Interior & Exterior Painting

• Home Remodeling

• Patio & Walkway Services

• Flooring Services

• Security System Installations

• Garage Door Services

• Bathroom Remodeling

• Kitchen Cabinet Remodeling

Home Improvement HVAC Marketing Case Study

The Addressers designed, printed and mailed this colorful HVAC postcard with attention-grabbing offers. This home improvement postcard offers “Free AC Diagnostic” multiple times and a promo code to incentivize a phone call. This HVAC company emphasizes that they offer the “Best Service”, and this postcard informs their prospects with their competitive pricing. This cheap postcard solution was effective because it is informative, builds brand awareness, and has a straight forward Call-To-Action.

Check out our home improvement direct mail examples!

Discover the advantages of using Google Street View Mailers!

And we do far more than just Home Remodeling Mailing!

The Addressers is a full-service marketing and mailing company with over 40 years of experience. We are one of the leading providers for printing & mailing in the nation. Our team of professionals can handle your entire campaign from designing, printing, mailing, mailing service, fulfillment service, digital & offset printing, and mailing list service.

Check our unique offerings to boost your response rate:

• Google Street View Letters

• Google Street View Snap Packs

• Nail Salon Mailing

• Attorney Mailing List

• Contractor Mailing List

• Hair Salon Mailing

• Reverse Phone Appending

• Reverse Email Appending

Contact our marketing experts if you have questions about our home improvement marketing solutions or if you need any assistance with marketing your business/organization. 

 Call (800) 961-4877 or click here to email us.