Responsive Solar Leads For Direct Mail Marketing
Direct mail is all about testing and testing until you discover the right formula to market your business and organization. One of the most important components of a direct mail campaign is the target audience and who you plan to reach. Sending your marketing message to the right prospects improves your odds of a successful direct mail campaign.
Specifically for the solar energy industry, finding the right solar leads can be difficult because of the niche products and services offered. In fact, there are many households who are not interested in saving money with solar energy solutions, and sending marketing mailers to these households is like pouring your marketing budget down the drain.
Below are a few solar lead marketing ideas and prospects solar companies have reached out to in the past. Also, it’s important to acknowledge that this does not guarantee a successful solar direct mail campaign. There are many other factors involved in a test direct mail campaign from design, copy, mailing list, type of mailer, quantity of the campaign, and more.
Target Homeowners With Swimming Pools
A lucrative target audience for solar energy companies are households with swimming pools. Swimming pools are known to jack up electricity bills substantially because of the 24/7 usage of a pool pump along with the heating of a pool. These prospects are highly-responsive to solar direct mail advertisements because their electricity bill will be consistently high.
Get access to homeowners who have pools near your business, and be the first to introduce the benefits of solar panels on their homes. Send unique letter and envelopes that detail their savings they can obtain by switching to solar energy based on the size of their homes
Target Neighbors To New Customers
Another targeting strategy the solar industry can use is marketing towards neighbors of new customers. After installing solar panels on a new customer’s home, send out direct mailers to the surrounding neighbors detailing the newly installed solar panels. Target the entire neighborhood or by a 5-mile radius of that home, depending on the density of that neighborhood
The copy of this direct mail letter or snap pack mailer can include the specifics of how much their neighbor is saving with solar energy, how much it cost, etc. Add a gift card or coupon for anyone who requests a free in-person consultation. Present the benefits of solar energy to a homeowner in-person, give them a price quote, and hand them the gift card before you leave.
Target Homeowners With Similar Customer Profiles
The last target audience we recommend to reach are homeowners who mirror the profile of your current and past solar panel customers. Your customer profile gives your solar energy company the type of audience you should focus your marketing home. These can be households with children, an annual income of $150,000, ages 30 and up, pool, environmentally conscious, and more.
In Conclusion
Above are few of the many prospects solar businesses have targeted with direct mail. Direct mail marketing is all about testing and finding the right audience, mailer, quantity, copy, etc that results in the best responses and return on investments. Getting your right message to the right audience is just the beginning, but a great start for your solar direct mail marketing.
The Addressers is one of the leading providers in direct mail for the entire nation. We’ve assisted with many different industries with their direct mail marketing. We have the expertise and in-house capabilities to offer the lowest costs with next-day turnaround. The solar energy industry is very unique, but the basics of direct mail marketing remain the same. Reach homeowners that are most receptive to your business.
Work with our team at the Addressers, and we’ll help you customize your own targeted mailing list based on the criteria you would like to use. Send out custom postcards, brochures, letters and envelopes and more. Take advantage of our Google Street View, Pen Addressing, Snap Pack Mailers, and more, and let us design a winning solar direct mail campaign for you today!
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