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Direct Mail Guides

Check out the Addressers' Direct Mail Guides to help create more cost-effective and irresistible direct marketing

Direct Mail Tips and Guidelines

How to Create a Successful Non-Profit Mailing Campaign!

non-profit mailing

Non-profit organizations are constantly competing against one another for the attention of donors. It is almost impossible to stand out of the competition online; however, it is possible to noticeable in a mailbox. Direct mail marketing has always been a cost-effective marketing tool for non-profits because of the discount postage rates provided by the USPS. Direct mail is a fresh way to ask for donations, subscriptions of a monthly donation program, inform recipients of charity events, and more. Non-profits should be taking full advantage of non-profit rates if their organization qualifies under USPS standards. 

The Tips Below Will Make Your Non-Profit Mailing Win Donors!

  • Target your direct mail! Getting your direct mail to the right recipients is key to any marketing campaign. Mailing lists are an effective way to get your fundraising newsletter or form in the hands of current, past, and potential donors. Customizations include income, demographics, age, consumer, business, geography, ethnicity and more! Click Here to Learn More About Mailing List

  • Target both existing and potential donors. Statistics have shown previous donors are most likely to donate again, so it is important to stay in touch and keep them informed through direct mail. Show donors that you care!

  • Customize your direct mail with variable data printing. Personalizing direct mail will boost response rates and grab the attention of your recipients. Customizations include different names, text, graphics, special offers, images and more from one piece to the next! Click Here to Learn More About Variable Data Printing

  • Send your direct mail to the same recipients more than once! Direct mail becomes more effective over time as it serves as a friendly reminder for newsletters, press releases, fundraises and more. Direct mail can serve as a strategy to maximize fundraising and communication. 

  • Track your mailing campaign! Keep a record of responses and deliverability rates, and send your direct mail to those who respond. Constantly update your recipients of your nonprofit! 

  • Appeal to the emotions of donors. Emotionally capture your recipients in order to keep them invested in your non-profit. Describe how donors and their contributions can help others. Establish a sense of urgency as people will not act if it isn’t necessary to do so right away. 

  • Thank your donors! Always send a “Thank You” direct mail to donors to demonstrate gratitude. This additional direct mail also serves as an opportunity to ask for another donation or request!

Conclusion About Non-Profit Mailing

Non-Profit Mailing is a proven marketing strategy that all non-profit organizations should take full advantage of! Non-profit direct mail can help you achieve your marketing goals at a fraction of a cost because of the non-profit postage rate discounts provided by the USPS. Make your next non-profit mailing campaign a success!

Click Here to let Non-Profit Mailer Win You Donors!

If you have more questions about non-profit mailing or need any help with your marketing campaign, feel free to call the Addressers marketing experts at (800) 961-4877 or send an email to sales@addressers.com

GET A FREE QUOTE & START YOUR nonprofit MAILING CAMPAIGN TODAY!

Call (800)961-4877 from Mon to Fri, 8 am to 7 pm PST. Or fill-in this form, and we'll reach out to you:

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