Creative Real Estate Direct Mail Marketing Trends
Pen Addressing Sample
Variable Handwriting Font Sample
More and more real estate agents and real estate investors are using direct mail marketing to improve their local brand awareness and to drive a consistent flow of new leads. Direct mail marketing continues to be effective for the real estate industry because it is more personalized than other forms of digital marketing, it provides evidence and social proof to nearby neighbors that your have the ability to sell/buy homes at their desired sales, it can reach your desired targeted audience, and more.
However, one of the downfalls of realtor direct mail is a prospect’s mailbox will be cluttered with not only your direct mailers but also your competitors. At the Addressers, we adopt the latest real estate marketing trends and unique marketing strategies to help our realtor clients stand out in an overcrowded mailbox.
Below are a few of the most recent real estate marketing trends that we believe will improve your open rates and response rates:
Pen Addressed Envelopes & Pen Written Letters
With the recent development of pen addressing technology and pen addressing machines, there has been a growing demand for pen addressed envelopes and pen written letters for real estate marketing. Pen addressed mailers imitate a personalized and important letter from a family or friend, guaranteeing a 100% open rate. At a fraction of the cost, pen addressing is an excellent alternative to handwritten direct mail services. Outperform your competitors’ generic printed envelopes and improve your direct mail responses with pen addressing technology.
At the Addressers, we recommend pen addressing your envelopes and printing your real estate letters. There is no reason to pay for both pen addressing envelopes and pen writing your letters. Once you surprise your prospects and persuade them to open your pen addressed envelopes, there is no need to spend more money on a pen written letter. In fact, pen addressed letters can get quite expensive with the number of words you put on a letter. We recommend printing your real estate marketing letter with variable handwriting font to maximize your marketing budget. This printed technology uses variable font with changing letters and numbers to mimic a person’s handwriting.
Handwritten Yellow Letters
Another popular real estate direct mail trend is yellow letter mailers. Handwritten yellow letters utilize a yellow legal notepad letter to communicate an important message to prospects. Yellow letter marketing campaigns are widely used amongst the real estate industry because it is another way to personalize your direct mailers and to get ahead of your competitors’ generic black and white real estate letters. Handwritten yellow letters can be handwritten, pen addressed, or printed on with handwriting variable font.
Google Street View Mailers
Surprise your target audience with images of their home on your envelopes, letters, snap packs, postcards and on any direct mail piece. Google street view technology takes a list of addresses, finds street view images of these homes and properties, and merges the image and the addresses together. Imagine the interest and intrigue of a prospect when they see an image of their home. Google street view mailers will make your real estate marketing pieces irresistible!
The Addressers specialize in the printing and mailing of Google street view letters, Google street view postcards, Google street view snap packs, and more. Build intrigue amongst your homeowner prospects with our street view program today!
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Final Thoughts
Direct mail for real estate investors and realtors continues to be a widely used marketing strategy. Personalizing each direct mail piece with pen addressing, Google street view and handwritten yellow letters are few of the growing trends that make real estate marketing effective and cost-effective.
The Addressers has over 40 years serving the real estate industry with their direct mail needs. We take pride in offering the best direct mail real estate mailing services with our 5-star customer reviews to show for. Our team at the Addressers knows what it takes to make a winning real estate mailing campaign, and at the same time, maximize your marketing budget. Get ahead of the competition today with the Addressers real estate mailing services today!