4 Proven Direct Mail Postcard Tips to Generate Leads!
Postcard mailing has always been an essential direct mail marketing strategy. Postcards immediately inform recipients about your company’s solutions, discounts, and offerings. Postcards provide the opportunity for any business or organization to “stand-out” in a mailbox and seize the attention of recipients. The benefits of direct mail postcard goes on and on.
I have managed thousands of successful postcard campaigns, use these four proven postcard mailing tips to drive new leads!
1. Create an Effective Call-to-Action (CTA)
You may be asking yourself, what is a call-to-action? A call-to-action is the main purpose behind your direct mail postcard. It serves as an encouragement for potential customers to take an action that your marketing team desires. These actions include subscribing to your newsletter, purchasing your products/services, submitting personal information, and more.
First, define the ultimate goal behind this postcard mailing. Are you trying to get potential customers to subscribe, purchase products/services, or collect information to add to your data?
Second, whether it is a special offer, discount, give-away, or free quote, these offerings must provide some value to the receivers of the postcard. Incentivize them to act on your call-to-action!
Next, promote a sense of urgency. Add keywords such as “Today!” or “Now!” or state there is a limited quantity or expiration date on the offer.
Lastly, be simple and make it easy for your audience. Don’t hinder your own efforts by complicating or overwhelming potential customers by flooding them with information. Know the important aspects of your company and make this clear!
2. Use a Targeted Mailing List
The foundation of every successful direct mail postcard campaign is dependent upon getting your message to the right audience.
Targeted mailing lists allow you to customize a mailing list that best works for your business. Segment your customer mailing lists to a certain age, annual income, new parents, business industries, etc. Customers are always accessing our databases of business lists, consumer lists, mortgage lists, automotive lists, ethnicity lists and more.
3. Customize the Postcard
Grab the attention of prospects through variable data printing (VDP). Also known as variable imaging (VI) or variable information printing (VIP), use the latest direct mail technology that will personalize each postcard to address prospects by their names, different graphics, texts, special offers, images, and more. Personalization is an effort to begin a relationship with a prospective customer, and at the same time, maintain a relationship with current customers. It goes a long way!
4. Make it Memorable
One of the most powerful aspects of postcard direct mailing is the ability to make your customer feel special and valuable. There are unique ways to add a special touch to your direct mail campaigns.
For instance, pen addressing mailing mimics handwritten addresses/mailings adding a human-aspect to the direct mail that is very appealing to recipients.
Another example is post-it note mailing. An eye-capturing post-it note is placed on your postcard that has a quick message and could easily be removed and re-positioned on a fridge, computer, or any surface, serving as a constant reminder for your prospects.
Finally, the last example is the scratch-off mailing. This provides an irresistible interaction as everyone wants to discover what’s under that scratch-off. It could be a discount code, coupon, gift-card, a call-to-action, and more.
Conclusion:
Direct mail is far from dead. It continues to fly under the radar compared to other marketing channels, and this marketing opportunity should be used by any company or organization looking to expand its reach and achieve it’s marketing goals for the year.
Save yourself time and money and outsource your postcard mailing to companies like Addressers that can handle all aspects of a marketing campaign. And remember, producing a winning postcard is simple:
Create an Effective Call-To-Action
Use a Targeted Mailing List
Customize the Postcard
Make it Memorable
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