Restaurant Direct Mail Marketing Guide
Direct mail is an effective marketing strategy for restaurants looking to expand their marketing efforts. With the reopening of the economy, direct mail marketing is a great way for established restaurants to reintroduce themselves with indoor dining and for new restaurants looking to improve their local awareness.
What are some benefits of restaurant direct mail marketing?
The benefits of restaurant direct mail marketing include building brand awareness, driving traffic to your restaurants and forming new relationships with your neighbors. Send out postcards, brochures, menus, and more with irresistible offers. Restaurant direct mail can convince your neighbors to try your food for the first time, presenting the opportunity to build a life-long relationship with this prospect.
Restaurant direct mail also presents the opportunity to combine digital and direct marketing channels. Add your social media handles and website links to your postcards to improve digital interactions.
What type of mailer is the best alternative for restaurants?
Postcards are the one of our more popular mailers for restaurants because they are cost-effective, visually-appealing and tangible. Our most standard postcard is a 8.5 x 5.5 postcard with enough room to include an irresistible offer, new menu items, and more, along with your website and social media handles. Postcards make it easy to add coupons for your prospects to either take a picture or place in their handbags.
Who should you target for your restaurant direct mail campaign?
Direct mail continues to be one of the more popular marketing strategies because of the many methods to reach a specific target audience. Specifically for restaurants, we recommend targeting entire neighborhoods right by your restaurant. There is no need to target a specific consumer because everyone can be interested in your food and dessert items. With our USPS permits, the Addressers can help you get a discount with postage, saving the majority of your marketing budget!
In Conclusion
Direct mail campaigns are a great marketing tool for restaurants, especially in a time where many restaurants are deciding to reopen. Let your nearby neighbors know you have new menu items and desserts to offer, and give them a reason to check you out! Contact the Addressers today and we’ll get you started.
Outsourcing your direct mail campaign to a company like the Addressers will save you time and money. Our USPS mailing permit allows us to get a discounted rate on postage and we’ll save you the trouble of working with multiple marketing companies. Let us handle your entire campaign today.
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