Getting your message to the right audience is the foundation for any successful direct mail campaign. Mailing lists contribute to the consistent effectiveness of direct mail campaigns. The two most common strategies for mailing lists are Targeted Mailing Lists and Propensity Mailing Lists. Let the Addressers help you determine which is best for your business!
Read MoreDirect Mail Tips and Guidelines
Two of the most popular forms of direct mail marketing are postcards and letters. As the owner of a direct mail marketing business, I often get asked, “With of the two gets better responses and will help me grow my company faster?”
Read MorePostcards are customizable, and it also provides the opportunity for any business or organization to “stand-out” in a mailbox and seize the attention of recipients.
Read MoreDon’t let your next direct mailing go to waste! CTAs has always been an essential aspect of marketing because it leads potential customers towards your ultimate end goal. Create an effective CTA that minimizes risk and gives confidence to your receiving audience to take action.
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