Getting your message to the right audience is the foundation for any successful direct mail campaign. Mailing lists contribute to the consistent effectiveness of direct mail campaigns. The two most common strategies for mailing lists are Targeted Mailing Lists and Propensity Mailing Lists. Let the Addressers help you determine which is best for your business!
Read MoreDirect Mail Tips and Guidelines
Two of the most popular forms of direct mail marketing are postcards and letters. As the owner of a direct mail marketing business, I often get asked, “With of the two gets better responses and will help me grow my company faster?”
Read MoreCOVID-19 is a crisis that no one was able to predict. Businesses of all sizes are hurting and have been forced to make adjustments. I hope to provide some guidance on how businesses can continue to survive in these unprecedented times through marketing.
Read MorePostcards are customizable, and it also provides the opportunity for any business or organization to “stand-out” in a mailbox and seize the attention of recipients.
Read More