How Much Will A Direct Mail Campaign Cost?
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Outsourcing your next direct mail campaign has been proven time after time to be the best way to maximize your budget and minimize your headache. Direct mail houses and service providers exist because of the value they create by simplifying the process in a cost-effective, hands off, and fast manner. On top of the convenience, direct mail companies like the Addressers can also advise the best strategies to lower your overall costs.
Before you select which direct mail house to partner with for your next marketing direct mail campaign it is important to familiarize yourself about the factors that will determine the cost of your direct mail campaign.
Components
The components aka the specs of your direct mail campaign are an important factor for your overall costs because it influences multiple stages of a print & mail campaign from the printing, fulfillment (folding & inserting), & weight of the mailing piece (heavier = higher postage).
Here are a few examples of direct mail campaigns and their components:
fundraising letter campaign with a 8.5x14 letter, perforated reply device, reply envelope and nonprofit postage
sticker mailing campaign with 1-2 versions of a sticker and postcard, all in an envelope
birthday postcard with variable printing and sent to a birthday mailing list
t-shirt fulfillment and mailing campaign with hand assembly & folding
Quantity
This is the most straightforward component of the campaign that will increase or decrease your costs. In short, the higher quantity will have a higher overall cost but lower unit cost as you offset the set up fees and vice versa, The lower quantity will have a lower overall cost but higher unit cost.
At the Addressers, we offer targeted mailing list services, so we can help customize your mailing list based on your specifications and target audience. Our data management team also can clean your mailing list based on your specifications including the removal of duplicates, updating addresses, and more!
Materials
Direct mail houses such as the Addressers are able to receive printed materials to be utilized for a direct mail campaign. For instance, you can provide a ready-to-go postcard or mailing envelope/reply envelope that will be inserted with the rest of the campaign.
Here are a few examples of direct mail campaigns:
Magazine mailing campaign where we are provided the printed magazine & our client needs us to provide and print the envelopes
Invoice mailing campaign where our clients provide us with printed readytoprint PDFs of invoices. We provide the double or single window envelopes
Public notice campaign where the postcards for the notices are already printed and addresses, and the client only needs us to affix postage and mail
Printing
The campaign costs can vary depending on single sided, double sided, personalized, generic, color, B&W printing. The Addressers also offers unique direct mail printing services from street view images, pen addressing services, qr code mailers, and more that can elevate your direct mail campaign.
Check out all our unique direct mail printing & mailing services.
Fulfillment & Production
Campaigns that require hand assembly, multiple versions of a t shirt, letter, etc, hand folding of materials, matching and any specialized requests will influence an overall cost of a campaign. These specialized requests will always be more expensive than a generic letter insert.
Postage
Postage will take up a large percentage of a bulk direct mail campaign. Postage is required for any mailing utilizing the USPS. There are different postage options from forever first class, first class presort, standard class presort, and nonprofit class. There are also different postage rates for larger sized envelopes and letter sized envelopes. For thicker, heavier items there are higher rates that are required. Speak to our team today and we'll advise the best postage for your specific direct mail campaign needs and deadlines.
There are quite a few determinants of the cost of a direct mail campaign from the specs/components, quantity, type of postage, fulfillment requests, and more. We hope this blog helps breakdown and explain your future costs if you plan on partnering with a direct mail provider.
The Addressers has over 40 years of experience partnering with businesses and nonprofit organizations locally and nationwide. We know what it take to create a winning campaign but at the same time lower maximize your budgets. Our team will help simplify this complicated process and be transparent in the turnaround time, processes and the costs with no hidden fees.
Reach out to our team today for a quick & easy quote!