What Is Mail Merging In Direct Mail?
Mail merging in direct mail services is when the mailer that is being sent out is personalized with information from the mailing list. Mail merging services can be applied to almost every direct mail piece from letters, envelopes, reply envelopes, remittance envelopes, brochures, postcards and more! Mail merging or personalized variable data printing is widely taken advantage of within marketing and notification direct mail campaigns.
Mail merge or personalization direct mail services are very popular because you'll be able to demonstrate a sense of importance to the receivers, stand out of the mailbox compared to generic, no personalized materials, make it convenient and easy for your recipients with already filled out response devices forms, envelopes, etc.
Mail merge campaign examples include:
real estate marketing letters with personalized salutations and property addresses
patient letters with a reference # or code
birthday postcards with their name and special offer
scratch off postcards with variable information & images under the scratch off area
check snap pack mailers with different $ amounts for each check
nonprofit fundraising letters with already filled out reply devices with their name and address
jumbo postcard with an unique QR code based on personalized URLs provided.
and more
what is the process to set up a mail merge direct mail campaign?
1) Finalize the mailing list with the name, street city, state and zip in separate columns along with any additional mail merge info you want to include. This can be a first name last name to have a salutation be first name only, reference code, property vs mailing address, donation amount and more.
2) Finalize the artwork for the personalized postcards, letters, brochures & more with the columns referenced in the artwork with ( ).
For example: Dear (FirstName), we're interested in your home at (PropertyAddress) for a cash offer of $(HomeValue).
Does the Addressers offer mail merge services?
Yes, we are the premier direct mail provider for mail merging letters, postcards, envelopes, flyers & more. We can handle the entire campaign for you in just a few days in a cost-effective and seamless manner.
We believe our transparent communication is what separates us from the competition from the initial quote, turnaround times, delivery dates, no hidden fees, and more. We'll send you proofs based on your mail merge requests and you'll be able to see the final product before we mail. This is one of the QC's we have to place to make sure the mail merge is done correctly.
Partner with the leading direct mail provider for mail merge services today! Reach out for a free quote and we’ll get you set up.
Start Your mail merge Direct mail campaign today!
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