Why Your Church Needs To Try Direct Mail

Although we live in the digital age of marketing, direct mailing continues to be a powerful tool to market your nonprofit organization, business or church. Unlike an email or other digital communication, direct mailing is much more personable, targeted, tangible and it shows that your church was willing to put effort behind your campaign. Furthermore, direct mailing can be an essential piece to growing your church and connecting with your congregation.

Direct mail campaigns can be an effective way to introduce your church to the community. When people move to your neighborhood you can introduce them to your church or invite them out to a special event from VBS, Friday Night Bible Study or Easter service. Direct mail is also one of the easiest marketing methods you can outsource. Find a mailing house that can handle the entire campaign from the list, printing, mailing and postage. Below are a few more reasons why your church should utilize direct mail.

COnnect with Your Congreation on A Personal Level!

Studies have show that direct mail is more memorable and personable than receiving an email or online advertisement. Direct mailing will send a tangible, personal mailing piece for your church announcing your special events, such as Christmas services, social gatherings or VBS. Also, consider sending words of encouragement or bible verses to connect with your congregation on a monthly basis.

Send discounted mailings at the nonprofit rate!

Sending out direct mail is perceived as expensive, but if you outsource to a mailing house with a mailing permit (like the Addressers) and you apply for an NPA#, your church can mail postcards and flyers at a very low rate. All churches will be able to send direct mail at a more discounted postage rate because of their nonprofit status. Churches can apply for a nonprofit authorization # or NPA# that allows them to mail at a heavily discounted postage rate for all their future mailings. This application is a free application that takes 1-2 weeks.

Reach nearby residents and neighbors effortlessly!

Direct mail has the ability to blanket your postcards to nearby residents surrounding your church. Whether it is based on an outlie on a map or even a radius around your church, you’ll be able to dictate exactly where you want to mail and target. Make the most out of your employees’ time and your marketing budget by reaching the most people at the lowest rates. Introduce yourself to your neighbors today!

Why Addressers?

Conducting your own church direct mail campaign can be a hassle and expensive. At the Addressers, our team takes pride in offering premier church direct mail services. Take advantage of our 25,000 square ft. facilities, where we handle everything in house. That way, you save money on printers, envelopes, papers and labor. 

Reach out to our team today, and we’ll walk you through the process of creating your own list, designing your artwork and creating a gameplan for expanding your church’s marketing efforts.

Discover more of our church direct mail samples.

In conclusion:

Direct mail is far from dead. Direct mail presents a memorable marketing opportunity for your church’s upcoming events. Send beautiful postcards at a heavily discounted nonprofit rate and connect with your nearby neighbrs today! With over 40 years of experience, our staff at the Addressers will fulfill all of your direct mail needs at the most cost-effective solution!

Get a free quote and head start on your next church mailing today!

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