Worth The Additional Costs? Handwritten Envelopes
In this blog segment, Worth The Additional Costs, we breakdown whether or not certain features of a direct mail campaign are worth your marketing dollars. In the past, we discussed first class postage vs standard class postage, expensive materials, and handwriting letters. For this blog, we’ll breakdown whether a handwritten envelope can be beneficial for your next direct marketing campaign.
Handwritten envelopes have grown in popularity to become the go-to direct mail marketing strategy for many different industries. Direct mail is all about finding ways to stand out in a mailbox to get ahead of your competitors, and this includes personalization. Personalization plays a large role in direct mail because it demonstrates the effort and care you have for your prospects. In the eyes of your prospects, you took the time to individually hand address and personalize each envelope.
At the Addressers, we believe that handwritten envelopes are effective and worth the extra costs because it mimics an important mailing from a family or friend, ultimately boosting the rate that your mailer will be opened. Once opened, a printed letter, card, or any marketing material for your prospect is revealed. We recommend to handwrite each envelope, and we also believe there is no need to hand write the letters and cards inside the envelope. This can get very expensive and adds additional costs that aren’t worth the ROI (Return On Investment).
At the Addressers, we believe it is worth the additional costs to handwrite the envelopes. However, having an employee in your real estate agency, marketing firm, law office, etc to hand address EACH envelope for you can get quite expensive and not many businesses and organizations have the budget for such a campaign.
Thankfully, our team is always looking for direct mail strategies to make the most out of your marketing budget in your marketing campaigns. We discovered a more cost-effective solution than hand addressing with our pen addressing robotic machines. These machines utilize mechanical, robot arms to hold a ballpoint pen, and one by one, the robot pen addresses each envelope for you. The capabilities of our machines also include pen writing the contents of a letter and card. This method of utilizing our advanced machines is far cheaper, faster, and eliminates any human mistakes.
At the Addressers, we work with many different industries from nonprofit organizations, dentists, real estate investors, political , and more. The Addressers is one of the leading direct mail houses in the nation. With our 25,000 sq. ft. facility and latest technology, we handle around 5 million mailers a month. I can go on and on about how great our services are, but we like our customers to speak about our reputation. With now over 201 Google reviews, you can find almost every industry speak on their experience with us.
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